bhunt1 wrote:
Two questions:
1. Is Alembic really in danger of going out of business? It happened to Modulus, but Alembic is perhaps a more iconic (though also more expensive) brand.
2. The point about much of pop music not having as many real guitars, basses, etc. is valid, but does it impact a company like Alembic? Aren't they selling to a very specific 'boutique' customer base?
I think it's a really interesting article.
1) I don't think they are in that much danger of going under, I think it's more like Ron is getting ready to hang it up, and I am not aware of his mentoring a successor. Mica is quite capable of running the business, but she doesn't do much of the hands-on work with the wood.
2) I think it impacts them indirectly insofar as the whole concept of guitar driven music has impacted the whole industry. Besides, like most folk know, their guitars are wonderful works of art but nobody really uses them except perhaps in the studio. Except for maybe Steve Kimmock, I'm not aware of anyone who even occasionally takes their Alembic guitar on the road. As we all know their basses are the schiznit (sp.) IMHO and have their own sound and vibe.